The shabnam jhola was a part of India's culture for a very long time. In the Post Independence era, this jhola became a symbol for many. Though the jhola existed far before the movie Shabnam was released, it was made popular as 'Shabnam' by it as Dilip Kumar and Actress Kamini would be seen wearing it in the movie which released in 1949. The jhola has been a companion for numerous noted journalists, activists, social workers, poets, students and a whole generation of Indians.
Over the years the ways changed and a Shabnam which accompanied the person everywhere he or she went lost its place in our lives. The easily available carry bags which were handed to us at every grocery and store became the status quo. And a a decade or so down the line we are now amidst a crisis dealing with our disposable practices and their effects.
Out of the million things we would like to bring back which make us nostalgic, the shabnam jhola has been right up there on the list. Made with 100% Cotton, the pastel shades are selected for their grace that they exhibit over the years after use and wash. Machine washable and easy folding jholas could be in your backapck, purse, bike dikki, car glove box or your back pocket. making a switch to better practices is the way forward. When are you making the Switch to Better?